The PCVB in early March launched a digital food passport, dubbed the Pearland International Cuisine Trail, which allows people to subscribe through the PCVB website and have access to discounts from a list of participating restaurants.
“Our team at the Pearland Convention and Visitors Bureau wanted to showcase Pearland’s vast array of restaurants highlighting cuisines from outside of the United States in a fun and interactive way,” PCVB Executive Director Tracy Rohrbacher said.
Once a person is signed up for the Pearland International Cuisine Trail, they will see a list of the participating restaurants, and if they visit and eat at any of those locations, subscribers will be given a specific code by the restaurants that visitors can use to check in on the digital passport.
Some perks of checking into the different restaurants include becoming eligible for a quarterly drawing by the PCVB for Pearland- and food-themed prizes, Rohrbacher said. To be eligible for the drawing, a person must check in to at least three participating restaurants during the time window.
Since its launch, the PCVB has seen subscribers rise, Rohrbacher said. The Pearland International Cuisine Trail is free to sign up for. The PCVB has seen a handful of redemptions at the restaurants, but Rohrbacher hopes that can grow as the summer gets closer.
As of April 20, the Pearland International Cuisine Trail features eight different restaurants, including Arabella Mediterranean Kitchen + Grill, Sambal Chef Malaysian Restaurant and Moreno’s Mexican Restaurant at 5420 Broadway St., Pearland.
“We did it to get more customer recognition in the area,” Moreno’s Manager Elizabeth Moreno said. “We’re still pretty new. We opened back in 2018, so this is a good way to get new customers in the door.”
While the interactive trail is still in its infancy, PCVB officials hope it can be the beginning of luring more tourists into the city, Rohrbacher said. The PCVB’s goal is to promote and coordinate tourism-related activity within Pearland.
“We hope to expand the trail during its inaugural year and eventually build weekend stay packages around the concept,” Rohrbacher said.
