A year ago in October, Robin Rosen and her family set out to bring fresh juice, a whole food menu and natural beauty products to downtown Richmond. They launched Trough Juice Bar at 107 S. Third St. in a historic building they had painstakingly renovated over the course of more than a year.
“We have four girls, and we even put the sons-in-law to work,” she said.
Her husband, lawyer Steven Rocket Rosen, said the cafe and juice bar is a family affair, with everyone pitching in to help.
“I was diagnosed [with stage 111c colorectal cancer in 2012], and I immediately started juicing,” Robin said. “The effects [of juicing], even after just two weeks, were extraordinary. I went though the whole process [of treatment], had surgery, and my intestines don’t work the same [as they did before], so in order for me to get enough nutrients I need to juice—this is something I can digest without problems.”






