Peace, Love and Herbs opened in January 2012 at 8201 Research Forest Drive, and since the store's opening, owner Jason Baker said business has increased, particularly since he works to keep his inventory up to date.

"Our inventory has changed to be more in line with what our customers want," he said.

Peace, Love and Herbs specializes in natural and organic food choices, supplements, vitamins, organic teas and essential oils.

One of the keys to Peace, Love and Herbs' early success, Baker said, is the personalized service he strives to provide to his customers.

"I want to be very responsive to what my clientele wants," he said. "I think they really do appreciate that, unlike a bigger chain store, someone will take personal responsibility and develop a much more personal type of relationship."

Baker said the store's location in the Village of Alden Bridge has proven to be a success thanks to the area's diversity in population.

"There is not really a store right now in this part of The Woodlands that fills this niche," he said. "A lot of [the store's clients] are not from The Woodlands; they are from other parts of the country, or others parts of the world where they have access to this sort of stuff."

One of the drivers of the industry, and someone who Baker plays close attention to, is TV personality, author and cardiac surgeon Dr. Mehmet Oz.

"We do carry all the stuff he talks about," Baker said. "That does pretty well for us."

Peace, Love and Herbs, 8021 Research Forest Drive, Ste. C1, The Woodlands, 281-419-8500