Speculated by industry professionals to be driven by an aging generation, Houston has experienced a sharp increase in demand for luxury senior living in the past two years.
What's happening?
In 2025 alone, Texas’s senior housing sector saw $2.9 billion in transactions, an all-time high in rolling four-quarter volume, according to a report by Collier’s, an investment management company.
A rental study by Point2Homes also found that the Greater Houston metro ranked in the top 10 areas with the highest growth, showing a 60.3% increase in senior renters since 2013.
Deidre Kinsey, CEO of a senior living management company called Brazos Presbyterian Homes, said the marketplace is mainly reacting to baby boomers reaching retirement age.
Kinsey also said her own properties are mirroring that rise in demand. The Hallmark is expanding its River Oaks campus to include a new 21-story high-rise for residents ages 65 and older.
“With the baby boomers having entered what they call the ‘silver tsunami’ that’s coming here in 2030, we thought it was a great opportunity to really build on what we have there in [The Hallmark] community,” Kinsey said.
Why now?
Seniors are also gravitating toward luxury senior living as companies show what resident living looks like through tours and events, said Heather Tussing, president of The Aspenwood Company, a senior living hospitality firm.
“It couldn’t be more different than a nursing home,” Tussing said.
A different angle
One of the main selling points of both The Village of River Oaks and The Hallmark is a long list of activities and amenities, property owners said.
Once completed in 2030, The Hallmark’s building expansion will feature amenities such as a yoga studio, a massage area, an upscale dining venue, an art studio, a movie theater and a swimming pool.
Tussing said The Aspenwood Company is also seeing residents entering properties at younger ages so they can enjoy the services available.
