The Burger Joint: Straight-forward menu keeps recipe for success simple

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At 11:30 a.m. on a Friday, the line at The Burger Joint in Montrose is already forming just 30 minutes after the restaurant opened. With steady to-go and catering orders, those at the counter are likely only a fraction of the customers who will be eating one of The Burger Joint’s 10 signature burgers for lunch, co-owner Matthew Pak said.

Even with customers ordering out, The Burger Joint enjoys a flow of in-restaurant diners throughout the day and again during late-night hours, Pak said.

“On Fridays and Saturdays we’re open until 4 a.m., and we get a crowd all the way until we close,” he said.

As Pak and his business partner Shawn Bermudez look forward to opening a second location in the Heights, he said he is confident his years of restaurant and food truck industry experience have taught him a winning formula for his restaurants.

“We’re always keeping it classic but with a little bit of a twist and a lot of options,” Pak said.

Burgers can come with toppings such as onion rings, kimchi, chili cheese and jalepenos, and non-burger options range from salads to pulled pork sandwiches. Pak said he is open to new ideas but wants to make sure the quality never falters on his tried-and-true menu items.

“If somebody comes to get a classic burger once and they love it and they come again to get the exact same thing and it’s not the same, then that’s a major issue,” he said.

Among his loyal customers are some members of the Houston Astros, who have been known to stop by and order burgers to go, Pak said.

“I always want people to come in for the food, the ambiance and the service over anything,” he said. “If the game’s on that’s a plus.”

Beyond being hospitable to regulars—Astros players and non-Astros players alike—Pak said he likes to host profit-shares with local schools.

“We‘re all about helping the community out in any way we can,” he said.

The Burger Joint

2703 Montrose Blvd., Houston
281-974-2889
www.burgerjointhtx.com
Hours: Sun.-Thu. 11 a.m.-midnight, Fri.-Sat. 11 a.m.-4 a.m.

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Emma Whalen
Emma is Community Impact Newspaper's Houston City Hall reporter. Previously, she covered health care and public education in Austin.
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