Yellow Rose by Kendra Scott opened its third store in Texas in the Houston Heights neighborhood on Feb. 21, according to a Feb. 21 news release.

The overview

The store is a complete lifestyle brand that reimagines Western fashion through jewelry, hats, boots, bags, apparel and accessories. Yellow Rose by Kendra Scott draws inspiration from the beauty of the Texas landscape and its spirit of resiliency.

According to the news release, Yellow Rose strives to put the modern cowgirl front and center. The designs embrace an eclectic twist on traditional Western wear that celebrates the strength and individuality of the women who wear it. Yellow Rose takes inspiration from founder and chief creative officer Kendra Scott's life on the family ranch.

“I first moved to Houston at 16 years old from Kenosha, Wisconsin, and attended Klein High School," Scott said in the news release. "This city has been such a pivotal part of shaping who I am today and all that we’ve built at Kendra Scott. The Houston community is incredibly special to me, and I couldn’t be more excited to bring Yellow Rose by Kendra Scott to the Heights."
The Height's location marks Yellow Rose's third location, with the other two located in Austin and Dallas. The Heights location also marks the 150th store overall for the Kendra Scott brand. (Courtesy Divya Pande)
The Height's location marks Yellow Rose's third location, with the other two located in Austin and Dallas. The Heights location also marks the 150th store overall for the Kendra Scott brand. (Courtesy Divya Pande)
This marks the store's third location, with the other two located in Austin and Dallas. The Heights location also marks the 150th store overall for the Kendra Scott brand.


With every purchase, Yellow Rose by Kendra Scott gives back through its partnership with Nest’s Women of the West fund that provides mentorship, coaching, funding and peer support for the next generation of U.S. artisans, makers and entrepreneurs in the American West.