In celebration for 713 Day—the local holiday that honors Houston's 713 telephone area code number on July 13—Heyday Skincare, a nationwide skin care brand which specializes in customized 50-minute facials, is holding a grand opening for its River Oaks location, including limited-time beauty specials.

This 2,050-square-foot River Oaks location at 2024 W. Gray St. will mark the brand's third brick-and-mortar in the state of Texas.

To mark the store's opening, Heyday River Oaks is offering a new client offer for $70, worth $135, for a limited time.

Any clients who schedule their facials for July 13 will get the choice of adding a gua sha or LED light therapy enhancement to their facial treatment for of $7.13; this is a a $50 value.

The brand offers facials—such as light therapy, peels and gua sha—as well as microdermabrasion and other treatments. Heyday's shop includes products from brands such as Supergoop!, Dr. Loretta, Tata Harper, Image Skincare, Osea, Ursa Major, Moon Juice and more.