Specializing in customizable running shoes, a new location of the retail store Fleet Feet opened Oct. 25 in the River Oaks Shopping Center at 2012 W. Gray St., Houston.

The shop is run by Jim and Claudette Braden, who also own five other locations of the chain, according to an Oct. 25 press release.

Fleet Feet uses a process called "fit ID" to create personalized shoes for customers. The process involves 3D foot scanning and dynamic pressure mapping to take measurements that go into each shoe's creation.

In addition to the River Oaks Store, the Bradens also opened a new store in Sugar Land on Oct. 25 at 15890 Southwest Freeway, Ste. 600, Sugar Land. 713-487-2111. www.fleetfeet.com