Correction: A previous version of this article stated the store is coming soon. The new location of Ephemeral opened Sept. 12 and is now open.
The first Texas location of the “made-to-fade” tattoo studio Ephemeral opened Sept. 12 at 1655 Westheimer Road, Houston, near the Dunlavy Street intersection.
The company uses ink that disappears in between 9-15 months and is applied in the same method as a traditional tattoo.
The Brooklyn-based company was launched in 2021 by Brennal Pierre and Vandan Shah, who developed the ink used in the tattoos over a process dating back to 2014, according to the company's website. Ephemeral only uses black ink but is in the process of developing more vibrant types.
