The first Texas location of the “made-to-fade” tattoo studio Ephemeral opened Sept. 12 at 1655 Westheimer Road, Houston, near the Dunlavy Street intersection.
The company uses ink that disappears in between 9-15 months and is applied in the same method as a traditional tattoo.
The Brooklyn-based company was launched in 2021 by Brennal Pierre and Vandan Shah, who developed the ink used in the tattoos over a process dating back to 2014, according to the company's website. Ephemeral only uses black ink but is in the process of developing more vibrant types.
The website lists the starting price for smaller tattoos at $195, while larger tattoos start at $350.
The Montrose venue is located on Westheimer Road in a building beside the thrift store Pavement. Company officials said the new store is customized to fit with the Montrose neighborhood, including a new logo for the shop's exterior and natural tones for the shop's interior.
Guests can book appointments at the new here.
www.ephemeral.tattoo
