With a knowledge of Wicca and Paganism, Premazon said he used his retail license at the time to buy frankincense tears and other magic materials for his group of friends, selling any excess out of the back of his store.
In 1985, Premazon officially started The Magick Cauldron. After first splitting his store in half between furniture and magical supplies, he later decided to focus solely on the magic.
“It got to the point where, you know what, I’m tired of the furniture business, I’m going to do what I like,” Premazon said.
The Magick Cauldron is a supplier of magical items—including books, herbs and pocket stones, among others—but is also there to help inform and educate. As a requirement to work there, Premazon said all of his employees have a knowledge of the different products in the store.
“Our goal is to provide legitimate information and resources for those people coming in,” he said. “There’s nothing nefarious about magic. It’s the user who makes it good or bad, just like anything else.”
The Magick Cauldron settled in its current home on Montrose Boulevard in 2001. That same year, Premazon also began operating at the Texas Renaissance Festival, where 20 years later The Magick Cauldron has become one of the fair’s largest sword vendors.
Premazon said The Magick Cauldron is a family as much as it is a business.
“I’ve been blessed. I have a phenomenal crew right now, and I try to take care of them as best we can,” he said.
According to Premazon, for as long as the store has been open, its gross sales have always surpassed the year before, even during COVID-19.
“It’s been a fun ride,” he said. “I never dreamed when I started it, we’d be where we are today.”
The Magick Cauldrop
2424 Montrose Blvd., Houston
Hours: Mon.-Sat. 10 a.m.-7 p.m., Sun. noon-6 p.m.