Beautiful Purpose support group encourages women to empower one another

Cy-Fair resident Danelia Argueta had established a successful career, served in the nonprofit world and was pursuing her MBA degree when her sister suddenly died from cancer in 2011.

“Up to that point, what I never really asked myself was, ‘What is my purpose? Why am I doing what I’m doing, and does it make sense to live life the way I’ve been living it?’” she said. 

The loss of her sister inspired Argueta to start a blog in 2012 where she shared her thoughts on purpose, leadership and faith. Over the next six years, other women who were dealing with situations such as unemployment and divorce began reaching out.

In February 2018, Argueta launched Beautiful Purpose, a group designed for women to support other women. That month, she hosted the first of many “social share” events for women to have conversations about different aspects of life, including relationships, finances, spirituality, health and purpose.

Argueta said she is passionate about helping other women identify their purposes, use their talents and become better versions of themselves so they can then help other women do the same. While Beautiful Purpose teaches Christian principles, she said the overarching message resonates with everyone.

Jenny Justice-Newmyer joined the group a year ago and said women generally carry their burdens alone, but Beautiful Purpose is a space to be vulnerable. 

“My problems may not look like my neighbor’s, but we all definitely have our own problems,” she said.

Part of the organization’s outreach efforts involves raising funds for women to heal from past trauma through therapy at Shield Bearer Counseling Services. The group also hosts free meetups throughout Houston to build friendships and give back through service projects, Argueta said.

Although the organization is relatively new, Argueta said she hopes to see its members become mentors for women who join in the future. Ultimately, she said she would like to open a facility to hold classes and give women of all walks of life a place to be accepted.

“I want women to know that it doesn’t have to be about bringing someone else down so you can feel better about yourself,” she said. “We’re going to be able to do a whole lot more when we can put our guard down.”



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