When Bentley Cox set out to make some extra spending money this summer, he never expected the response his lemonade stand has received to date.
Although he initially wanted to save up to buy a four-wheeler, Bentley soon found a greater purpose.
“All he could talk about was how much money he was going to make,” his father Corey Cox said. “So it kind of surprised me when he said, ‘Dad, do you mind if I don’t keep all the money I make?’”
Bentley told his parents he was tired of seeing people on TV argue about helping veterans but not taking action to help them. He wanted to donate half of his profits to the Lone Survivor Foundation, a nonprofit that assists wounded veterans and their families through health, wellness and therapeutic support.
Transitioning to civilian life after the military can be difficult for service members and their families, so the Houston-based organization exists to help them cope with the effects of their experiences, said Vanessa Forse, director of marketing and events for LSF.
“[Bentley’s decision] brought a tear to my eye because I spent time in the military; my father did and my grandfathers did,” Cox said. “For a 9-year-old to take that sort of initiative and do something so selfless—not wanting to be outside playing like every other 9-year-old kid—that spoke volumes to me.”
Every Saturday this summer, Bentley has set up his lemonade stand in the Cypress Ridge subdivision from noon to 5 p.m. He sells glasses of lemonade for 50 cents, cookies for 25 cents and lollipops for 10 cents.
Bentley has brought in more than $2,000. Those who cannot make it out on Saturdays can donate on Facebook.
Bentley has seen an outpouring of encouragement on social media and even received a letter from U.S. Sen. Ted Cruz’s office.
The young entrepreneur does not plan to slow down anytime soon. He wants to set up an online auction in the coming months, and when the temperatures drop, he said he plans to sell hot chocolate to keep raising money for Lone Survivor.
“This amazing young man represents the best of us in his ‘never quit’ attitude, ingenuity and kindness,” Forse said. “His impact on Lone Survivor Foundation goes far beyond his financial contributions. Through Bentley’s amazing lemonade and cookies, we have seen entire communities come together to support our nation’s service members.”