As Houston gets ready to host the Feb. 5, 2017 Super Bowl, many preparations and plans are already underway.
In the next 18 months, 3,000 hotel rooms will be added in downtown Houston alone, adding to the 5,000 rooms already in the district, said A.J. Mistretta, senior public relations manager and website editor for the Greater Houston Convention and Visitors Bureau’s Visit Houston website.
The effects are spreading to Cy-Fair as well, where several hotels are under construction or have opened recently. Marriott opened a Residence Inn hotel on Huffmeister Road in February.
“There is a general demand for hotel rooms in Cypress that is impossible to ignore,” said Miranda Winters, the hotel’s general manager. “Not everyone who travels to Houston for these big events is going to want to stay downtown.”
Approximately $1.5 billion is expected to be spent on upgrades and expansions in the convention district, which is where the majority of events surrounding the Super Bowl will take place, Mistretta said. These upgrades include the construction of a new office building, additional rooms at the Marriott Marquis Houston hotel, and new art and upgrades to the George R. Brown Convention Center.
“We want to make it as big and best as possible because all of the attention will be focused there,” Mistretta said. “We want to capitalize on a major event like the Super Bowl because all eyes will be on the city.”
All of these upgrades were in the works before Houston won the Super Bowl bid, Mistretta said, but now there is a deadline. The goal is to have all renovations completed before the big game comes to the city.
Patrick Jankowski, a regional economist and vice president of research at the Greater Houston Partnership, said the city will see a trade-off from an economic perspective.
Every hotel room will be booked for two weeks, even in the surrounding areas of Houston, Jankowski said, adding that restaurants will be overflowing and traffic on the roads will increase. However, Super Bowl visitors will bring national attention to Houston and will spend money in the city.
“There may be more people, but they are here because they are spending money,” Jankowski said.
A Houston Super Bowl Host Committee was created to handle a majority of the event’s festivities and logistics, according to the committee’s website. As the big game draws nearer, the committee will begin to enact preparations throughout the city.
“It’s an opportunity for us to showcase that we can host these events,” Mistretta said. “We’re confident in what we’re doing.”