Israeli burger restaurant focused on customization moves to Texas

The name of one of the Boardwalk at Towne Lake’s newest eateries, Burgerim, means “multiple burgers” in Hebrew. Fittingly, “always more than one” is the slogan at this company, which offers a menu of completely customizable mini burgers.

Burger options include the choice of 1o 2.8-ounce patties, three buns, five sauces and nine toppings in addition to the standard lettuce, tomato, onion and house sauce. Customers can purchase burgers in sets of two, three or a 16-count party pack.

“What’s different about us is that we provide the choice of meats,” Owner Guillermo “Willie” Linares said. “You can go with the traditional beef and chicken or if you want to explore beyond that, try the salmon or the lamb burger.”

However, Burgerim is not a fast food restaurant, Linares said. Because everything is made-to-order, customers can expect to wait 10 to 15 minutes for their gourmet creations to be ready. The menu also offers chicken wings, sandwiches and salads along with regular fries, sweet potato fries, home fries and onion rings.

Guests can take advantage of a private party room within the restaurant, and the menu can accommodate vegetarian, vegan and gluten-free diets.

Linares worked in oil and gas but always had the desire to do something else on the side. Once the industry declined, he decided it was time to go all in and purchase a franchise.

“Starting something new is hard, but if you have the proven concept of a franchise, it’s a good way to go,” he said. “I went to a franchise expo in Houston last year looking for a unique food concept. I didn’t want more of the same with another big national chain.”

The Cypress resident came across Burgerim and decided it would fit into the Boardwalk nicely. This is the company’s first franchise in the state, and executives allowed Linares to put a “Texas touch” on the interior design.

“This is also the largest store in the company,” he said. “You know, everything’s bigger in Texas.”

On-duty police officers, firefighters and paramedics receive 50 percent off their order, and Linares said he hopes to offer discounts for local educators and to start hosting student nights in the future.

Burgerim launched in Israel in 2011 and has locations in Russia, Spain, Germany and the United Kingdom along with a handful of U.S. locations. Linares said he is open to the idea of opening more stores in the distant future.

“I would like to expand because I like the concept, but it’s all about getting this one going first,” he said.

9945 Barker Cypress Road, Ste. 129, Cypress
Hours: Mon.-Thu. 10:30 a.m.-10 p.m., Fri.-Sat. 10:30 a.m.-11 p.m., Sun. 10:30 a.m.-8 p.m.
By Danica Lloyd
Danica joined Community Impact Newspaper as a Cy-Fair reporter in May 2016 after graduating with a journalism degree from Union University in Jackson, Tennessee. She covers education, local government, business, demographic trends, real estate development and nonprofits.


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