The city developed the plan in partnership with urban planning and engineering firm Antero Group. Jersey Village last updated its comprehensive plan in 2020, Community Impact previously reported.
The big picture
According to its website, the planning team spent one year developing 53 recommendations for the city, organized into seven categories based on project type.Of the strategies outlined in the plan, 22 were considered high-priority on the team’s implementation matrix, which provides a framework for how the recommendations should be implemented over the next decade. Projected timeframe and cost vary by recommendation.
The planning team identified five goals to drive its vision for 2035:
- Encourage a resilient and thriving local business environment.
- Cultivate a thriving community that attracts young families and supports residents across all generations.
- Preserve and enhance parks and green spaces for multiple functions.
- Promote economic development by marketing Jersey Village’s successes.
- Create a safe, multimodal transportation network for all users.
Miesha Johnson, community development manager for Jersey Village, said that from an economic development standpoint, the project aims to emphasize Jersey Village as a “boutique service community” and attract more businesses to the area.
She added that the city is also working to improve its rating with FEMA’s Community Rating System, which incentivizes floodplain management protocols. Jersey Village is currently CRS Class 5.
Diving in deeper
According to an analysis of Jersey Village demographics, the city’s population has seen small but steady increases since 2010, with projected growth of approximately 115-400 residents over the next 20 years.
Additionally, the report found 54% of the city’s total land area—3.4 square miles—is zoned for residential use. The team recommended a focus on mixed-use development over the next decade, providing several options for potential land use reclassifications across the city.

- Implement initiatives to attract mixed-use development along the Hwy. 290 corridor.
- Develop a portfolio of pre-approved housing plans to streamline the permitting process.
- Establish a stormwater utility program to generate revenue for the public stormwater system.
- Invest in upgrading and diversifying recreational facilities.
- Maintain and expand the city’s sidewalk inventory.
The city started the “Journey to 2035” project in September 2024 after receiving grant funding from the Texas General Land Office through its Resilient Communities Program, according to the project website.
According to a project timeline, the first steps included evaluations of existing plans, such as the city’s 2017 Long-Term Flood Recovery Plan and the 2020 Parks Master Plan. The planning team also conducted two community surveys, one in the fall of 2024 and a second one earlier this summer.
Through the surveys and additional stakeholder interviews, the team identified several challenges facing the city, including:
- Limited shared civic space and community centers, which makes it more difficult for residents to gather together
- Traffic congestion, which creates barriers to efficient movement and unsafe conditions
- A need for ways to attract new businesses to increase sales tax revenue
- $21.6 million for a city campus complex
- $20 million for wastewater and utility infrastructure updates
- $6.5 million to construct a municipal pool
The planning committee is scheduled to present the draft during an Oct. 20 public hearing from 7-8 p.m. in the Civic Center Auditorium, located at 16327 Lakeview Drive, Jersey Village. The committee will seek approval from City Council following the public hearing.