"Every one of the Houston fun centers are now fully upgraded, and our guests can enjoy the exciting new experience that takes Chuck E. Cheese to the next level for family fun,” CEC Entertainment President and CEO David McKillips said in a news release. "This investment reflects our strong belief in Houston, our strategic drive for sustainable long-term growth, and will empower us to meet the evolving demands of our guests. We will continue to provide innovative entertainment that delivers a wholesome, exciting and fun experience for families with young children.”
The details
Infrastructure development includes:
- Upgrading and expanding the 14 Houston locations to accommodate increased capacity and additional games.
- Enhancements in facilities, such as self-service capabilities, free Wi-Fi, table charging and ordering.
- Large video walls and interactive dance floors to amplify the character program and original content in stores.
- Marketing, advertising, research and development efforts focused on offering new and improved products and services tailored to parents and kids
- New categories of desserts with seasonal cupcakes, cake slices and dessert platters
- The launch of a mobile app that helps guests plan their visit and manage rewards programs, find deals, gifts and birthday parties
