Prime 101 Steakhouse: Award-winning Italian chef brings big-city vibes to Montgomery

The prime 16-ounce ribeye is served with potatoes and asparagus as a main dish option. (Eva Vigh/Community Impact Newspaper)
The prime 16-ounce ribeye is served with potatoes and asparagus as a main dish option. (Eva Vigh/Community Impact Newspaper)

The prime 16-ounce ribeye is served with potatoes and asparagus as a main dish option. (Eva Vigh/Community Impact Newspaper)

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The bread pudding is a sweet dessert option. (Eva Vigh/Community Impact Newspaper)
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The redfish is served with vegetables as a main dish option. (Eva Vigh/Community Impact Newspaper)
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Phillip White works under Tony Nicoletta as the chef of Prime 101 Steakhouse. (Eva Vigh/Community Impact Newspaper)
Prime 101 Steakhouse owner Tony Nicoletta has a resume with more than 40 years as a chef under his belt.

The self-proclaimed “city Italian”, who hails from North Carolina, has served as executive chef for three five-star restaurants and was named chef of the year in Boston. He has managed and owned over a dozen restaurants, including several in Montgomery, such as Tony’s Seafood Shack.

Today, Nicoletta owns and operates just one restaurant: Prime 101 Steakhouse, off Hwy. 105 in Montgomery.

The restaurant, which opened in March 2019, serves dry-aged black angus prime steaks, seafood, desserts and specialty cocktails. Nicoletta said he wanted to bring a high-quality steakhouse to the area.

Although Nicoletta is the first of his family to join the restaurant industry, he said cooking runs in his blood.


“My mother was the greatest Italian cook you’ve ever known in your life,” he said.

Nicoletta has memorable stories from his 40-year career. He once owned a restaurant in Nashville, where big-name country stars such as Garth Brooks and Alan Jackson frequently visited. Nicoletta said he treated celebrities as though they were normal people.

He recounted giving $20 to Jackson, who was wearing ripped jeans, and told him to “go get yourself a pair of jeans.”

"All the celebrities loved me because I didn’t know who they were,” he said.

After eventually retiring in Montgomery, Nicoletta decided to open another restaurant.

"I [had] sold everything and retired,” he said. “I came out of retirement to do a nice restaurant for Montgomery.”

Prime 101 Steakhouse

19786 Hwy. 105, Montgomery

Hours: 4-9 p.m. daily

www.prime101steakhouse.com

936-448-7809
By Eva Vigh
Eva Vigh joined Community Impact Newspaper in 2018 as a reporter for Spring and Klein. Prior to this position, she covered upstream oil and gas news for a drilling contractors' association.