At a City Council workshop May 12, Director of Visit Conroe Shannon Overby provided an update on the project, asking for the approval of $80,000 in expenditures from the city.
The project has been in the works for several years and is being done in partnership with Open Sky Media, a music festival developer and promoter, and would be managed by the Texas Music Magazine staff. The four-day festival would include more than 30 bands and 40 shows across multiple venues and pop-ups, targeting between 8,000-10,000 people over the four days.
The cost to market and promote the event is $80,000, which would not require any budget amendments as it would be pulled from existing funds, Overby said. $40,000 would be from this fiscal year's budget and $40,000 for next.
The conservative estimated economic impact to Conroe is $1.1 million.
There is also a clause in the agreement in case of a natural disaster and the event is canceled.
"Should there be, God forbid, another pandemic or something would happen, we would be able to be fully refunded," Overby said.
Council will vote to approve the expenditures at the regular meeting May 13.