Diva Boutique, which has two locations in Montgomery County, is celebrating its 25th anniversary in November, owner Doreen King said.

The business first opened in 1998, King said.

“I can’t believe it,” King said about the anniversary. “I don’t know where [the time] went. I still love doing it as much today as I did then.”

Diva Boutique offers customers a variety of clothing and accessories for all occasions, King said.

“You’re representing us when you walk out the door, so we always want to sell you what looks best on you,” King said. “And I’d rather you not buy something than sell you the wrong something. And people know that about us, and I think that’s part of the success of the store.”