Sweet Texas Treasures Boutique in Conroe, Montgomery specializes in handmade Texas-inspired patches for apparel, accessories

Business owner Morgan Calhoun opened Sweet Texas Treasures Boutique in Montgomery in September 2016. (Adriana Rezal/Community Impact Newspaper)
Business owner Morgan Calhoun opened Sweet Texas Treasures Boutique in Montgomery in September 2016. (Adriana Rezal/Community Impact Newspaper)

Business owner Morgan Calhoun opened Sweet Texas Treasures Boutique in Montgomery in September 2016. (Adriana Rezal/Community Impact Newspaper)

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Sweet Texas Treasures Boutique’s designs can be found in shops across the country. (Adriana Rezal/Community Impact Newspaper)
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The boutique offers custom-designed apparel in addition to accessories. (Adriana Rezal/Community Impact Newspaper)
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According to Calhoun, the boutique specializes in apparel customized with hand-made patches that come in a variety of colorful fabrics and Texas-inspired shapes. (Adriana Rezal/Community Impact Newspaper)
Located on Hwy. 105 in Montgomery, Sweet Texas Treasures Boutique offers a variety of custom-designed apparel and accessories patterned with handmade patches in Texas-inspired shapes ranging from pickup trucks to longhorns.

“What’s awesome about all of our designs is no two are the same,” owner Morgan Calhoun said. “It’s unique to each individual who purchases it.”

The boutique’s colorful aesthetic and branding are displayed throughout the store on patches, scrunchies and makeup bags.

“I’m from Pasadena, Texas, so I grew up around the Hispanic culture and really took it on,” Calhoun said. “I had a fiesta-themed wedding. I just love culture; I love colors; I love ... diversity—especially in today’s day and age—so my designs represent that.”

Six years ago, Calhoun began making her own clothing designs and selling them online through the e-commerce website Etsy. Two years later, Calhoun opened Sweet Texas Treasures Boutique.


“Eventually the fabric started taking over my home,” Calhoun said. “I was making stuff not only for Etsy, but doing little craft shows on the weekend, and then it grew from there.”

Although Calhoun still sells merchandise online through social media platforms, she said customers enjoy the experience of shopping in the brick-and-mortar boutique.

“I have people who will drive two hours just to shop here,” Calhoun said. “We’ve kind of built a name for ourselves as far as something unique that you can’t find anywhere else.”In April, Calhoun began making face masks using the boutique’s token fabrics in response to the coronavirus pandemic and donated some to health care workers.

At $25 each, Calhoun said the boutique has since sold over 4,000 masks, which has helped the business stay afloat.

“[The masks] helped my business survive while we were closed,” Calhoun said. “I think there was one day we sold 200 online in one day.”

In March 2019, Sweet Texas Treasures Boutique opened a second location in Conroe and a third location specifically for production in November.

“I’m ever so grateful for the community here and the Greater Houston area just because I love Houston myself, but being out here is awesome,” Calhoun said. “Especially when we reopened, the love that I’ve seen from the community has been phenomenal.”

Sweet Texas Treasures Boutique


15949 Hwy. 105 W., Ste. 60, Montgomery

936-703-5332

www.sweettexastreasures.com

Hours: Mon.-Wed., Fri.-Sat. 10 a.m.-6 p.m.; Thu. 10 a.m.-7 p.m., Sun. 11 a.m.-4 p.m.

223 N. Main St., Conroe

936-521-1009

Hours: Mon.-Fri. 10 a.m.-6 p.m., Sat. 10 a.m.-7 p.m., closed Sun.
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