Nathan and Stacy Leonard—two graduates from Texas A&M—opened Whoop! U Dec. 12, offering a wide array of apparel for all ages, as well as books, accessories and other Aggie decorative items.

The Leonards opened their shop with the idea that there was an untapped market of Aggie fans in Houston who would happily take advantage of a local store where they could check out and purchase gear. Having an actual storefront gives A&M fans a more gratifying shopping experience, Nathan said.

"There is so much enthusiasm about our store from people saying they are glad we are here," he said. "People appreciate having a store they can actually walk into and talk with other fans."

Whoop! U goes above and beyond other venues by offering exclusive styles and designs. When the owners' 10-year-old son came up with an idea for a brand of Under Armor called "Aggie Armor," they got the idea approved by A&M and Under Armor licensing and turned it into a reality.

"Business has been going well so far," Stacy said. "We really don't have anything that's not selling well."

The shop features a lounge area with couches and a television. Future plans involve installing more TVs throughout the store. The Leonards also hope to start hosting outdoor tailgating events on game day with music, games and Aggie football on the big screen. The events would take place in the open greenspace behind the store. The owners are looking into the idea with the land owner on using the space.

"We want to be the cultural center for Aggies in Harris County," Nathan said.

24120 Hwy. 290, Ste. 200

Cypress 281-256-8516

www.whoopu.com

Mon.-Sat. 10 a.m.–8 p.m.

Sun. noon–6 p.m.