A new mattress store is coming to Rice Village, though it won’t be selling traditional offerings.

Houston Natural Mattress, at 6111 Kirby Dr., Houston, opens March 10, confirmed the owner, Shane Coker, in an email to Community Impact Newspaper.

The store will “provide the health-conscious option to where you sleep,” according to its website, with mattresses sold that do not use fire-retardant chemicals, nor contain polyurethane foams or harmful chemicals, but instead certified organic wool by Global Organic Textile Standard.

Besides mattresses, Houston Natural Mattress will sell blankets, sheets, pillow protectors, comforters, and more.

The Rice Village store will not be the chain’s first in the greater Houston metro. In August, a store in The Woodlands opened its doors. Three more stores exist in the Dallas and Austin areas.