A center for intravenous, or IV, vitamin therapy is opening in Houston's West University neighborhood in early 2025.

The details

Prime IV Hydration and Wellness is opening a franchise in West U in early January, the location's franchisee confirmed via email.

At Prime IV, licensed medical staff administer an IV hydration therapy to clients—a mixture of fluids, vitamins, minerals and antioxidants—directly into the blood stream, bypassing the digestive system, per the business' website.

Also according to the website, the benefits of IV hydration include:
  • Body detoxification
  • Sleep, mood and appetite regulation
  • Fighting exhaustion and fatigue
  • Reducing stress
  • Shortening the duration of a cold or flu
  • Soothing muscle aches
What they offer


The West U location will offer a variety of monthly membership packages and individual appointments, according to the franchise website.

Customers will sit in massage chairs while being administered a custom vitamin cocktail or one of Prime IV's regular treatment options, per the website.

IV treatments listed on the Prime IV website include rehydration, sports performance, anti-aging, hangover recovery and the Myer’s Cocktail—a nutrient-dense IV designed to relieve disorders such as depression, asthma, migraines and fatigue.