Houston burger enthusiasts, we have liftoff.

With a city that offers countless burger chains such as Whataburger, McDonald’s and In-N-Out Burger, another burger chain is vying for a seat at the table. P. Terry’s has targeted 2024 for opening in the Bayou City, where the “B” also stands for burgers.

"We are planning to open our first two location in Houston in 2024. It would be premature to share any further details on that plan, but that is our intention," CEO Todd Coerver said.

While Coerver said that no official locations are set for the fast-food burger drive-thru, the countdown is on for when Houston will have its own red-and-aquamarine-colored logo with the words "P Terry's" on it. For several years, according to the restaurant’s website, the chain was focused solely on the Austin-San Antonio-Houston triangle as areas for targeted expansion. Sit tight, Dallas.

Kathy Terry and husband, Patrick, opened the first P. Terry’s burger stand July 2005 in Austin. Since then, it has become a Texas franchise with nearly 30 locations in the Austin and San Antonio areas. All of its locations are independently owned and operated by the original founders with no plans to change its operations, according to the restaurant’s website.

P. Terry’s serves all-natural, never-frozen Angus beef that is 100% hormone and antibiotic free, according to its website. It also serves fresh-cut Idaho potato fries free of hydrogenated oils.

New hamburger-centric restaurants in Houston have opened in the last year. The anticipated 2023 opening of Trill Burgers by rapper Bun B was featured on national TV. After spending time as a pop-up location, Burger Bodega opened its brick-and-mortar location last November on Washington Avenue.