Interactive family activity center Camp is opening a new store "with a magic door" at the Houston Galleria in February, according to a Dec. 10 news release.

The details

Camp will bring a combination of play, product and performance to the Galleria. It will be located on the mall's second level, near the children's play area. Per the release, the 7,500-square-foot space will be one-part toy store, one-part party venue and one-part immersive theater space.
Camp's signature "magic door" is a revolving wall that leads to interactive family experiences that change seasonally, per the release. (Courtesy Camp)
The venue opens with one of its most popular collaborative exhibits, per its website—revolving around Emmy Award-winning show, "Bluey." It features dancing, games and a Bluey meet-and-greet finale
The Bluey x Camp exhibit features games, activities, dancing and Bluey merchandise. (Courtesy Camp)
Diving in deeper

The Bluey x Camp exhibit includes:
  • Games from the show, including Magic Asparagus and Keepy Uppy
  • Dance parties in Bluey's playroom
  • A two-story pillow fort and cardboard box castle with slides
  • Easter eggs from Bluey episodes hidden throughout the 5,000-square-foot exhibit
  • Bluey animations
  • Photo opportunities with Bluey characters
  • Bluey x Camp co-branded merchandise
What else?

The Camp store will also feature a permanent retail space that sells toys, clothes and accessories, and also features a slime creation station, a splatter room, playable trucks and a party room for birthdays, per the release.
In addition to its seasonal exhibits, Camp has a splatter room and the Canteen, which sells toys, clothes and accessories. (Courtesy Camp)
Camp's CEO Jenica Myszkowski said the Houston store opening is a huge milestone. The business has nine other retail locations in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, Philadelphia and Washington, D.C.


"We’re thrilled to swing open our Magic Door for the first time in Houston with our wildly popular Bluey x CAMP experience," Myszkowski said in a statement. "We’re here to spark joy, inspire play and create unforgettable memories at The Galleria."
  • Opening late-February
  • 5085 Westheimer Road, Houston
  • www.camp.com