Melissa, a Brazilian shoe brand, will open its first Houston-area store in Friendswood at Baybrook Mall on April 20.

The details

The new 1,197-square-foot storefront located near Dillard's on Level 1 of the mall was designed to evoke playfulness and modernity to reflect the Melissa brand aesthetic, according to an April 20 news release announcing the opening. Its interiors include bubble lighting, sweeping curves and vibrant pops of color.
The new Baybrook Mall storefront has a whimsical interior design to reflect the Melissa brand's aesthetic. (Courtesy Melissa)
The store sells women and kid's shoes, including sandals, flip-flops, boots and sneakers.

Alongside its core shoe styles, including the Possession sandal, Campana flat and Becky platform sandal, Melissa's storefront will carry its new spring 2024 shoe collection and accessories, as well as collaborations with renowned designers such as Marc Jacobs, Telfar and Y/Project.

Launched in 1979, the brand became known for creating the original jelly sandal, per the release. Melissa still utilizes Melfelx, a sustainable material, to ensure its shoes are flexible, water resistant and lightweight.
Customers can celebrate the grand opening with in-store offers and giveaways. (Courtesy Melissa)
Something to note

To celebrate the grand opening, in person shoppers can receive up to 25% off their purchase throughout the weekend, on April 20 and April 21. In addition, the first 10 qualifying purchases of $150 or more will receive a Melissa collaboration bag that's valued at up to $200.

What they're saying

Bradley Hall, Grendene Global Brands retail director, said in a statement that the brand chose this location due to its growing, diverse and inclusive community. Grendene is Melissa's parent company and the largest sandal exporter in Brazil, per the release.

"The area surrounding the Baybrook Mall is a balance of growing families and up-and-coming Houstonians," Hall said in the release. "We are excited to introduce this new audience to Melissa.”