Golf brand Parson Xtreme Golf opened its PXG Dallas store Aug. 23 at 5633 Spring Creek Parkway, Ste. 100, Plano.

PXG clubs are uniquely sized for individuals and then sold directly to consumers, rather than generic-sized equipment being available to purchase in the store. The nearly 7,000-square-foot facility features three fitting bays with golf simulators powered by TrackMan technology and a retail showroom with the latest PXG apparel and accessories. The store also offers a 775-square-foot lounge area that can host events.

Parsons Xtreme Golf was founded in September 2014 by business owner Bob Parsons, who previously founded internet company GoDaddy. PXG Dallas is the company's ninth retail store in the U.S. 844-752-9794.