The NOW Massage will hold a grand opening on May 11.

The boutique franchise provides high-quality massages and custom enhancements that offer relaxation and healing.

“The boutique's clean, modern design incorporates natural materials and is heightened by the scent of their signature Jasmine Coconut candles,” Cody Larkin, The NOW Massage senior manager, public relations and partnerships said in an email. “Each NOW massage boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the relaxing atmosphere.”

This will be the businesses’ sixth location in the Dallas-Fort Worth metroplex.

“We are excited to open our Plano West location and continue The NOW’s expansion in Texas, bringing more of our elevated aesthetic and high-quality massage services to the area,” Gara Post, co-founder and chief creative officer of The NOW Massage said in an email.

The Plano boutique is owned by Chris and Kate Peterson who also own a franchise in Frisco.

“After building a loyal following of guests and Ritual Members at our Frisco boutique, we look forward to introducing Plano to The NOW’s menu of customizable massages, monthly memberships and nourishing products,” Kate said in a news release.

During the boutique’s grand opening week, from May 11 to May 18, all massage bookings will receive a complimentary enhancement.