Cameron Satterthwaite is the third owner of Georgia’s Farmers Market. Georgia Massie-Machala was the original owner; then, in 2001, Satterthwaite’s grandfather Vic Woolsey bought the business.

Satterthwaite was 17 years old when he started working for his grandfather. In 2018, after nine years of learning the ropes, and when Woolsey said he was ready to retire, he bought the business.

“I was fairly young when I started working for my grandfather. ... His leadership and guidance really helped,” Satterthwaite said. “I started out stocking the produce, knowing what was good and bad, and it progressed to me working with the vendors and buying the produce.”

The approach

Their tomatoes are their No. 1 seller year-round. Satterthwaite credits the fact that their tomatoes are always homegrown and vine ripened, never hothouse or greenhouse grown, as to what keeps his customers coming back. To provide that quality, from April to August he buys tomatoes grown in Texas; from August to November he stocks Tennessee tomatoes; and from November to April they come from Florida.

“I like to use people who specialize in what they grow,” he said. “One person can grow a hundred different items, but it doesn’t get all the love and care as needed.”

Also of note

Throughout the year, their offerings vary based on the seasons.

“The source of where we get [produce] has been known for decades,” Satterthwaite said. “When they hear Jacksonville tomatoes and Pecos cantaloupe [are in stock], people come running.”

Just as their products inside the store change with the seasons, so do the items displayed outside the business. In the spring, customers will find a nice variety of flowers. East Texas peaches and watermelon are big sellers in the summer. Fall flowers and pumpkins will give way to firewood in the winter.

The options

Satterthwaite said over the years the quality of their products has remained the same, but other elements of the business have changed.

“A lot more people like homegrown, organic [produce] and shopping locally,” he said. “We’ve increased our variety over the years, especially after I took over. My grandad was just the staples—squash, zucchini, potatoes, all that. In order to grow you have to listen to what the customers say.


Many of their customers have been shopping at Georgia's Farmers Market for years, including those who shopped here as children with their parents and now come with their own kids.

“Even myself, I was this tall when I was checking them out,” Satterthwaite said while holding his hand parallel to his shoulder. “Now I have kids.”