Troy Aikman is launching a fitness tour across Texas to promote his Eight Elite Light Lager, starting with a stop in Plano on Jan. 14.

According to Eight Elite’s website, the “Earn Your Eight Fitness Tour” will feature a workout class co-led by the former Dallas Cowboys quarterback and Jennifer Jacobs, creator of J Method Fitness.

The event will start at 10 a.m. with a VIP meet and greet, followed by the workout class. The workout class includes a meditation session, stretching and a high-intensity interval workout led by Aikman and Jacobs.

A “No Shower Happy Hour” begins immediately after the workout session, where attendees will receive a complimentary Eight, according to the event description.

The event will take place at Legacy Hall, located at 7800 Windrose Ave., Plano, and will go from 10:30 a.m.-1 p.m. Other stops for the event include Houston on Jan. 21, San Antonio on Jan. 28 and Austin on Jan. 29.


Tickets for the event cost $10, and the event is for those age 21 and up only. All proceeds will go to Back on My Feet, a nonprofit combating homelessness through fitness.

For more information, including how to purchase tickets, visit https://eightbeer.com.