Jerry Jones, investor John Goff acquire eSports organization; company to be headquartered at The Star in Frisco

Complexity Gaming to be headquartered at The Star in Frisco.

Complexity Gaming to be headquartered at The Star in Frisco.

Dallas Cowboys Owner Jerry Jones and real estate investor John Goff announced Monday that they have acquired Complexity Gaming, a professional American eSports organization. The gaming company will be headquartered at The Star in Frisco.

As part of the acquisition, Complexity will be headquartered at The Star in Frisco and will soon begin construction on an operations center, offices, production studios and training facilities. Financial details of the deal have not been released.

“I’m thrilled and honored beyond words to be working with the Jones and Goff families,” said Jason Lake, founder and CEO of Complexity, in a press release. “Everyone at Complexity is eager to relocate to the great state of Texas and continue building our gaming legacy alongside such unparalleled partners.”

Complexity was founded in 2003 by industry veterans Jason Lake and Jason Bass. The eSports organization has competed in games including Heroes of the Storm, Call of Duty, Dota 2, StarCraft and Counter-Strike. Complexity has won more than 130 championships in 26 different competitive titles.

According to the press release, eSports are a $700 million industry growing over 40 percent annually.

“The growth in professional gaming is incredibly significant,” Jones said in the press release. “We are proud to be stepping into this space with John Goff and an industry icon in Jason Lake. The synergies here are endless and I’m confident our resources will continue the growth of Complexity for years to come.”
By Nicole Luna
Nicole Luna is the Senior Reporter for Frisco. She covers development, transportation, education, business and city government. She has a bachelor's degree in Journalism and Spanish from The University of Texas at Arlington and has been with Community Impact Newspaper since June 2015.