Grande internet changes name to Astound Broadband

network cables connected to ethernet ports
Grande Communications in Texas is changing its name to Astound Broadband powered by Grande. (Courtesy Adobe Stock)

Grande Communications in Texas is changing its name to Astound Broadband powered by Grande. (Courtesy Adobe Stock)

RCN, Grande, Wave, enTouch and Digital West, who together form the sixth largest internet, TV and phone operator in the U.S., announced that regional brands would be rebranded as Astound Broadband, according to a January news release. Each entity will retain its sub-brands under the Astound umbrella for regional focus, the release said. Services in Texas are now called Astound Broadband powered by Grande. For business purposes, the combined companies will be unified as Astound Business Solutions.

“This is an exciting time for our company with our new name solidifying our commitment to astound our customers each and every day through our national fiber-rich network, fast reliable service, mission-critical connectivity and award-winning customer service,” Astound Broadband CEO Jim Holanda said in the release.


Astound’s Dallas-area office is located at 500 Tittle Road, Ste. 400, Lewisville. 800-427-8686. www.astound.com
By Brooklynn Cooper
Brooklynn Cooper covers public education in Frisco and McKinney. Previously, she reported on southern Dallas for The Dallas Morning News. The Durham, N.C. native and devoted Tar Heel fan graduated from the University of North Carolina at Chapel Hill in 2019.