Restaurants that tout themselves as a Tex-Mex Asian fusion eatery are hard to find in McKinney. But this singularity is one of the reasons Carlos Gonzalez chose to open Roll On In Sushi. He opened the fast-casual restaurant last spring off Custer Road and Ridge Creek Parkway, where menu items, such as sushi burritos and sushi doughnuts, contribute to a surprising experience.

While working in restaurants as a teenager, Gonzalez said he asked his dad if they could buy a fast-food franchise. Although his dad’s answer was “no,” Gonzalez said he held onto his dream while he worked in sales.

At the time of his initial discussion with the franchisor, Roll On In Sushi had just partnered with Buzzed Bull Creamery. He was given the option to franchise one or both of the franchises and decided to launch both in one location on June 4, 2021.

“Sometimes you think, ‘Ice cream and sushi, that doesn’t make much sense,’ but the idea is to get more feet in here,” he said.

Gonzalez acknowledges that there are many places nearby to get sushi, but the customers’ option to individualize their order is what separates them from others.

“The great thing about our menu is you can build your own,” he said. “The combinations are endless.”

A corporate chef created the recipes, but franchisees are welcome to adapt them to their region.

“There are different flavors you want in the north and south,” Gonzalez said. “We added jalapenos to some of the items and sriracha to make it spicier.”

While customers are ordering sushi, their curiosity is often piqued by smoke rising from the creamery.

The ice cream is made via a cryogenic process involving mixing a proprietary liquid base, flavors, toppings and small quantities of liquid nitrogen. It can be made with or without alcohol.

Gonzalez said his favorite thing about owning this business is interacting with people.

“The reason why I want to own this business forever is the customers that make a difference to you,” he said.

Roll On In Sushi

7001 S. Custer Road, McKinney


Hours: Mon.-Sat. 11:30 a.m.-8 p.m., Sun. closed

Buzzed Bull Creamery

Hours: Mon.-Fri. 4-8:30 p.m., Sat. 11:30 a.m.-8 p.m., Sun. closed