New mixed-use development Florence coming to McKinney on Custer Road

Florence will be located at 4001 Custer Road, McKinney, between the Discovery at Rowlett Creek and Storybook Ranch. (renderings courtesy Humphreys)
Florence will be located at 4001 Custer Road, McKinney, between the Discovery at Rowlett Creek and Storybook Ranch. (renderings courtesy Humphreys)

Florence will be located at 4001 Custer Road, McKinney, between the Discovery at Rowlett Creek and Storybook Ranch. (renderings courtesy Humphreys)

Image description
Florence will be located at 4001 Custer Road, McKinney, between the Discovery at Rowlett Creek and Storybook Ranch. (renderings courtesy Humphreys)
Image description
Florence will be located at 4001 Custer Road, McKinney, between the Discovery at Rowlett Creek and Storybook Ranch.(renderings courtesy Humphreys)

A new mixed-use development called Florence is coming to McKinney on Custer Road.


It will be a “contemporary, Mediterranean, mixed-use community” said the owner Rajesh Gogineni.

Florence will be located at 4001 Custer Road,
between the Discovery at Rowlett Creek and Storybook Ranch. It will include over 90,000 square feet of commercial spaces for retail, restaurants, offices and medical units as well as 200 apartment units and additional community spaces.

A series of four-story apartment buildings will feature units ranging from 800-1200 square feet. These apartments will be located within Frisco ISD boundaries.

The project will cost at least $12 million, according to details filed with the Texas Department of Licensing and Regulations. Florence is being developed by Everest Developers with architectural design by Humphreys, an architect firm specializing in multi-family projects, in addition to Land Design for civil engineering.


Development will take place in four phases, starting with the commercial spaces, which will be located along Custer Road. Construction is expected to begin in 4-8 weeks, and the commercial spaces are expected to be completed by early 2021. Following this, construction of the apartments will begin, with plans to be finished around the end of 2021. The apartments are planned to be developed behind the commercial center.


Other phases are still in the planning process.

Editor's note: This article has been updated to include more information.
By Emily Davis
Emily graduated from Sam Houston State University with a degree in multi-platform journalism and a minor in criminal justice in Spring 2018. During her studies, Emily worked as an editor and reporter at The Houstonian, SHSU's local newspaper. Upon graduation, she began an editorial internship at Community Impact Newspaper in DFW, where she was then hired as Community Impact's first McKinney reporter in August 2018.


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