The city of McKinney has kicked off a new social media campaign for Twitter called #SeeMcKinneyWithMe.

The campaign allows residents an inside look at a city department or facility and shows behind-the-scenes happenings, such as meetings with staff, ride-alongs for service calls with the police department and day-to-day city operations, otherwise only seen by city employees.

City officials said the campaign invites the city's Twitter followers to learn more about how city government and various departments operate as well as the services they provide to the community.

The first installment of #SeeMcKinneyWithMe took place Aug. 11 and featured the McKinney National Airport.

Residents can participate in future events by following the city’s Twitter account @CityOfMcKinney and the hashtag #SeeMcKinneyWithMe.