My Diamond Shoppe owner in McKinney instills meaning into jewelry after reopening his store

Chris Sykes bought My Diamond Shoppe in McKinney about five years ago. His store can be found on Eldorado Parkway. (Photos by Renee Yan/Community Impact Newspaper)
Chris Sykes bought My Diamond Shoppe in McKinney about five years ago. His store can be found on Eldorado Parkway. (Photos by Renee Yan/Community Impact Newspaper)

Chris Sykes bought My Diamond Shoppe in McKinney about five years ago. His store can be found on Eldorado Parkway. (Photos by Renee Yan/Community Impact Newspaper)

Image description
My Diamond Shoppe also offers a selection of turquoise pieces, including this ring ($80).
It was a winding road that led Chris Sykes to take over his family’s jewelry business, he said. Sykes studied theater in college, and later on, he worked in the building industry before deciding to pursue something else.

“I came to be interested in the jewelry store around 35 years old. ... It was everything that I wanted to do on a more mature adult level,” Sykes said. “It was precious metals. It was still art; it was still gold and beauty.”

Sykes started at the family’s Plano store, gaining experience and knowledge, before buying the McKinney store, My Diamond Shoppe, from his stepfather around 2015.

In his store, Sykes helps shoppers find pendants, earrings, bracelets, rings and more made with gold, silver, gemstones and other precious metals. A workspace in the back allows Sykes to clean, polish and alter jewelry.

My Diamond Shoppe also offers appraisals, watch repair and old jewelry buying and resale.


Like many other businesses, My Diamond Shoppe had to temporarily close amid the COVID-19 pandemic this spring. Sykes said the store reopened gradually after receiving calls and emails and increasing its online presence.

“We started taking appointments, and it grew from there,” he said.

The summer months are usually slower for the jewelry business, Sykes said, but following the pandemic, he noticed more people coming in for gifts as well as for custom jewelry designs.

“It was as if going through all this, people were making their purchases count, so we had some unexpected buys,” he said.

While some classic jewelry trends never go out of style, such as diamonds and white gold, people are increasingly looking to buy things that have more personality, Sykes said.

“A lot of people these days, in my opinion—they love an imperfection,” he said. “They love a little grease spot in the corner of that design. That’s a very personal choice. The quality of those characteristics makes it more unique than anything.”

If shoppers cannot find exactly what they are looking for, Sykes said, they can commission custom pieces or bring old family jewelry to be recrafted.

“Repurposing is the most fun because I’m actually fixing and making something to send back out into the world,” Sykes said.

It also means a lot to the families, he said, as these items usually have a special meaning. They represent something tangible to hold onto, which is a big part of what drew him to this profession, he said.

“[Jewelry] has a lot of history and science to it all at the same time,” Sykes said. “There’s a lot of mystery in it.”

Additional reporting by Miranda Jaimes

My Diamond Shoppe

6150 W. Eldorado Parkway, Ste. 190, McKinney

972-369-0111

www.mydiamondshoppe.com

Hours: Tue.-Fri. 10 a.m.-6 p.m., Sat. 10 a.m.-5 p.m., closed Sun.-Mon.
By Miranda Jaimes
Miranda has been in the North Texas area since she graduated from Oklahoma Christian University in 2014. She reported and did design for a daily newspaper in Grayson County before she transitioned to a managing editor role for three weekly newspapers in Collin County. She joined Community Impact Newspaper in 2017 covering Tarrant County news, and is now back in Collin County as the editor of the Frisco and McKinney editions.


MOST RECENT

This rendering shows ideas for the McKinney city staff area on the third floor. (Rendering courtesy city of McKinney)
Concept designs presented for new McKinney Community Complex

“We intend to create not just a City Hall, but a community gathering space the entire community will embrace,” said Barry Shelton, McKinney’s assistant city manager who is part of the city’s design steering committee.

The “Click It or Ticket” enforcement period across Texas roads will start on May 24. (Courtesy Adobe Stock)
TxDOT will launch annual ‘Click It or Ticket’ campaign Monday, May 24

The campaign comes after a 2020 that saw a 16% increase in deaths of unbuckled motorists.

Public schools cannot require students, teachers, parents and other staff members or visitors to wear masks after June 4, Gov. Greg Abbott declared in an executive order issued May 18. (Courtesy Adobe Stock)
Public schools can't require students, staff to wear masks after June 4, Gov. Abbott says

"Texans, not government, should decide their best health practices, which is why masks will not be mandated by public school districts or government entities," Gov. Greg Abbott said.

The new Chipotle Mexican Grill is located at 1525 US 380, Ste. 100, in Frisco. (Courtesy Chipotle Mexican Grill)
Chipotle with drive-thru opens in Frisco; Blaze Pizza coming to Richardson and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Cadence Cyclery of McKinney and Wattage Coffee Co. have relocated to a new building in McKinney. (Courtesy Cadence Cyclery)
Cycle shop and attached coffee company relocate in downtown McKinney

The new building more than doubles the size for both businesses, which includes two stories with an upstairs lounge.

Effective June 26, unemployed Texans will no longer be eligible to receive the $300 weekly unemployment supplement from the Federal Pandemic Unemployment Compensation program. (Courtesy Adobe Stock)
Gov. Greg Abbott announces end-date for Texans to receive federal pandemic-related unemployment benefits

Effective June 26, unemployed Texans will no longer be eligible to receive the $300 weekly unemployment supplement from the Federal Pandemic Unemployment Compensation program.

Dutch Bros Coffee is now open in McKinney. (Courtesy Dutch Bros Coffee)
Dutch Bros Coffee opens in McKinney; Urban Seafood Co. coming to Plano and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

McKinney ISD will administer optional COVID-19 vaccines to students and their guardians. (Courtesy Adobe Stock)
McKinney ISD offers optional COVID-19 vaccines for district students, guardians

The district will be administering the Pfizer vaccine, since it is approved for people ages 12 years and older.

Dutch Bros Coffee is now open in McKinney. (Courtesy Dutch Bros Coffee)
Dutch Bros Coffee has grand opening for McKinney location

The location at 1401 N. Custer Road marks the company’s 461st shop and the fifth location in Texas.

Parry's Pizzeria & Taphouse is coming to McKinney in June. (Courtesy Parry's Pizzeria & Taphouse)
Parry's Pizzeria coming to McKinney; ax-throwing experience opens in Roanoke and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

masks
CDC ends all mask requirements for fully vaccinated people

The guidance states fully vaccinated people do not need to wear masks indoors or outdoors.