My Diamond Shoppe owner in McKinney instills meaning into jewelry after reopening his store

Chris Sykes bought My Diamond Shoppe in McKinney about five years ago. His store can be found on Eldorado Parkway. (Photos by Renee Yan/Community Impact Newspaper)
Chris Sykes bought My Diamond Shoppe in McKinney about five years ago. His store can be found on Eldorado Parkway. (Photos by Renee Yan/Community Impact Newspaper)

Chris Sykes bought My Diamond Shoppe in McKinney about five years ago. His store can be found on Eldorado Parkway. (Photos by Renee Yan/Community Impact Newspaper)

Image description
My Diamond Shoppe also offers a selection of turquoise pieces, including this ring ($80).
It was a winding road that led Chris Sykes to take over his family’s jewelry business, he said. Sykes studied theater in college, and later on, he worked in the building industry before deciding to pursue something else.

“I came to be interested in the jewelry store around 35 years old. ... It was everything that I wanted to do on a more mature adult level,” Sykes said. “It was precious metals. It was still art; it was still gold and beauty.”

Sykes started at the family’s Plano store, gaining experience and knowledge, before buying the McKinney store, My Diamond Shoppe, from his stepfather around 2015.

In his store, Sykes helps shoppers find pendants, earrings, bracelets, rings and more made with gold, silver, gemstones and other precious metals. A workspace in the back allows Sykes to clean, polish and alter jewelry.

My Diamond Shoppe also offers appraisals, watch repair and old jewelry buying and resale.

Like many other businesses, My Diamond Shoppe had to temporarily close amid the COVID-19 pandemic this spring. Sykes said the store reopened gradually after receiving calls and emails and increasing its online presence.

“We started taking appointments, and it grew from there,” he said.

The summer months are usually slower for the jewelry business, Sykes said, but following the pandemic, he noticed more people coming in for gifts as well as for custom jewelry designs.

“It was as if going through all this, people were making their purchases count, so we had some unexpected buys,” he said.

While some classic jewelry trends never go out of style, such as diamonds and white gold, people are increasingly looking to buy things that have more personality, Sykes said.

“A lot of people these days, in my opinion—they love an imperfection,” he said. “They love a little grease spot in the corner of that design. That’s a very personal choice. The quality of those characteristics makes it more unique than anything.”

If shoppers cannot find exactly what they are looking for, Sykes said, they can commission custom pieces or bring old family jewelry to be recrafted.

“Repurposing is the most fun because I’m actually fixing and making something to send back out into the world,” Sykes said.

It also means a lot to the families, he said, as these items usually have a special meaning. They represent something tangible to hold onto, which is a big part of what drew him to this profession, he said.

“[Jewelry] has a lot of history and science to it all at the same time,” Sykes said. “There’s a lot of mystery in it.”

Additional reporting by Miranda Jaimes

My Diamond Shoppe

6150 W. Eldorado Parkway, Ste. 190, McKinney


Hours: Tue.-Fri. 10 a.m.-6 p.m., Sat. 10 a.m.-5 p.m., closed Sun.-Mon.
By Miranda Jaimes
Miranda has been in the North Texas area since she graduated from Oklahoma Christian University in 2014. She reported and did design for a daily newspaper in Grayson County before she transitioned to a managing editor role for three weekly newspapers in Collin County. She joined Community Impact Newspaper in 2017 covering Tarrant County news, and is now back in Collin County as the editor of the McKinney edition.


Chris Thornton is sworn into the McKinney City Council Dec. 1 to fill the vacancy for the District 1 seat. (Screenshot by Miranda Jaimes/Community Impact Newspaper)
McKinney City Council appoints Chris Thornton to fill Shemwell vacancy

At the start of the meeting, Mayor George Fuller said residents of McKinney’s east side were engaged in the discussion of who should fill the District 1 seat.

The Texas Higher Education Coordinating Board has launched a campaign to address declining college enrollment numbers across the state since the pandemic started. (Courtesy Pexels)
Texas Higher Education Coordinating Board launches campaign to boost college enrollment

The decline in college enrollment across the state of Texas has prompted several agencies to partner up and create online resources for students and counselors.

The grilled chicken salad comes with a peanut dressing. (Courtesy Spoon   Fork Thai Kitchen)
Spoon + Fork Thai Kitchen offering Asian fusion in McKinney

Formerly known as Silk Road Thai Cuisine, the Asian fusion restaurant offers a selection of Thai curries and entrees, as well as a full bar.

As of Nov. 30, patients confirmed to have COVID-19 filled 16.1% of hospital beds in Trauma Service Area E, which includes Collin, Denton, Tarrant and Dallas counties among others. (Courtesy Adobe Stock)
North Texas hovers above key COVID-19 hospitalization threshold as further restrictions loom

North Texas businesses could face additional restrictions—including the closure of some bars—if area hospitals do not see a reversal in the number of COVID-19 patients within a matter of days.

Meals on Wheels Collin County expects to serve about 300,000 meals to homebound seniors and disabled adults throughout the county during 2020. (Courtesy Meals on Wheels Collin County)
Meals on Wheels expects to serve 300K meals in Collin County this year

Meals on Wheels Collin County is on pace to provide 300,000 meals this year to nearly 2,000 seniors.

Artio Birth Care opened in October at 614 S. Edmonds Lane, Ste. 205, Lewisville. The education center offers classes and groups for people preparing for childbirth. (Courtesy Artio Birth Care)
Artio Birth Care opens in Lewisville, plus 7 more DFW business updates

Here are eight recent business updates from across the Dallas-Fort Worth area.

Mitzi's Sonoma offers wine and gifts, such as this tea starter kit. (Courtesy Mitzi's Sonoma)
Mitzi’s Sonoma moves to new location in downtown McKinney

The fine wine and gift shop, which is just off the square in downtown McKinney, offers a curated selection of wine from around the world.

D'Ambrosio's #1 Pizza Pub will offer customers a friendly environment to enjoy a more contemporary style of Chicago deep-dish pizza. (Courtesy Adobe Stock)
D'Ambrosio's pizzeria opens in Grapevine and more DFW news

Read the latest business and community news from the Dallas-Fort Worth area.

Family Health Center at Virginia Parkway is readying to open. (Miranda Jaimes/Community Impact Newspaper)
New health clinic to serve McKinney's uninsured population

The Family Health Center at Virginia Parkway is preparing to open a new, larger facility near downtown McKinney to provide primary care services in underserved areas and to patients who are uninsured and underinsured.

Habitat for Humanity of Collin County is headquartered near the McKinney ReStore. (Courtesy Brandon Washington, Habitat for Humanity of Collin County)
Habitat for Humanity of Collin County navigates through coronavirus to help local families

Some members of the McKinney community have continued to help out in a big way, said Doug Fair, the nonprofit’s philanthropy manager.

Texas Gov. Greg Abbott announced a COVID-19 vaccine distribution plan for the state Nov. 23 for a vaccine he said could be available as soon as December. (Courtesy Adobe Stock)
Texas Gov. Greg Abbott announces COVID-19 vaccine distribution plan

The vaccine could start being distributed "as early as next month," according to a Nov. 23 news release.

The Romaine Wedge Salad ($7.25) consists of romaine lettuce, hickory smoked bacon, red onions, tomato, blue cheese and Foxiis’ house ranch dressing. (Francesca DAnnunzio/Community Impact Newspaper)
Foxiis Restaurant & Grill owner builds McKinney sports bar with variety of dishes

Once Ruiz realized he had the knowledge and interest in running a restaurant, he decided he would pursue it.