The seasonal beer is an American Ale brewed with pink guava, and it is part of an initiative to raise breast cancer awareness.
A launch party will be held July 19 from 6-10 p.m., and a portion of the proceeds from Rising Hope kegs, cans and taproom sales will go toward the National Breast Cancer Foundation, headquartered in Frisco.
The NBCF looks to help those affected by breast cancer through early detection, education and support services. According to its website, 1 in 8 women will be diagnosed with breast cancer in their lifetime.
The art on every Rising Hope six-pack is different, said Katie Baker, Tupps Brewery Marketing and Events manager. The people on each can are meant to symbolize someone who has been affected by breast cancer—the patient, the mother, the friend, the husband, the doctor and so on.
The cans also display an image of the donation tree at Tupps, which is a steel tree decorated with painted bottles in honor of those affected by cancer, Tupps Brewery President Keith Lewis said.
Lewis said supporting the fight against cancer has always been an important part of Tupps' mission, so when he met the people of NBCF, he said he could not pass up the opportunity to collaborate.
Rising Hope will soon be sold in stores and will be served on tap at Tupps brewery for the next few months, Baker said.
For more information, visit Tupps Brewery's website at www.tuppsbrewery.com.
Editor's note: The spelling of Tupps Brewery President Keith Lewis' name has been corrected.