D&L Farm and Home in McKinney strives for positive customer experience

D&L Farm and Home offers a variety of products, including horse tack and supplies.

D&L Farm and Home offers a variety of products, including horse tack and supplies.

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After a trip to his local feed store, Dean MacElroy developed a dream of opening his own business that focused on giving customers a memorable experience.

Dean and his wife, Lezlie, turned that dream into fruition with the opening of D&L Farm and Home. The D and L stand for Dean and Lezlie, D&L Marketing Manager Jasmine Hook said.

After the first location opened in Aubrey in 1988 and Celina in 1998, McKinney got its own D&L in 2004. This store was followed by others in Gainesville and Sanger.

In 2018, D&L relocated its McKinney store into a newly built facility located at 1502 N. Church St.

The store offers a variety of products, from horse and livestock tack and feed to pet supplies, lawn and garden care, live animals, a dog wash station and more.

“We try to have a well-rounded and relative product mix,” Hook said. “… Our No. 1 focus is making sure that our customers have a great experience here.”

D&L employees work closely with product suppliers and participate in weekly trainings to learn about the products they sell and to know what works best in every situation.

“[We work on] continuing our education and employees’ education [by] making sure we are all very knowledgeable in all of our products, making sure we can be solution-oriented for our customers and making sure we find them the right products that fit their need,” Hook said.

This year, D&L became a second-generation family-owned store as the MacElroys turned over ownership to their daughter and son-in-law, Emily and Matt Saller.
By Emily Davis
Emily graduated from Sam Houston State University with a degree in multi-platform journalism and a minor in criminal justice in Spring 2018. During her studies, Emily worked as an editor and reporter at The Houstonian, SHSU's local newspaper. Upon graduation, she began an editorial internship at Community Impact Newspaper in DFW, where she was then hired as Community Impact's first McKinney reporter in August 2018.


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