Pure Land Farm in McKinney sells produce, offers experience

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Father-and-daughter duo Jack and Megan Neubauer purchased a 28-acre plot of land off CR 201 in 2011 to start Pure Land Farm.

With Jack’s background in engineering and Megan’s in biology, the two are self-taught farmers, growing dozens of varieties of different produce, including carrots, beets, lettuce, kale, onions, blackberries, green beans, peppers, tomatoes, okra and herbs.

Jack and Megan said they plan to triple the amount of blackberries and add strawberries in the next few years.

In May, Jack and Megan opened Pure Land Farm to the public for you-pick-everything produce days, during which individuals can book time slots online for an opportunity to go to the farm and pick their own produce. Guests can pick from a variety of produce depending on its availability.

Previously Jack and Megan sold their produce at local farmers markets and to chefs in the area. However, they said they felt Pure Land Farm had more to offer than just produce—the farm could offer an experience.

“We were just selling vegetables on a table,” Megan said. “Now we are selling your morning at this beautiful place, looking at this view with your children, and we are helping you pick stuff.”

Megan said they prefer to keep groups small with an average of 35 guests per hour. This allows Megan and Jack to interact with each customer, teach them about the produce and how to harvest it, they said.

“We could put 500 spots on the website, but we don’t want to. We want it to be a personal thing and [for people to]learn something,” Megan said.

Time slots book fast, so guests are encouraged to sign up early, Megan said, and pop-up days are often announced on their Facebook page and Instagram.

“The response has totally blown us away,” Megan said.

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