“A lot of people had said over and over again, ‘I wish that I could shop in your kitchen,’” she said. “That kind of became a sentiment that I had heard so many times that I started to think, ‘Maybe people do want to shop in my kitchen,’ and that’s where Ettiene Market came from.”
The store is an exact replica of Ettiene’s home kitchen, including her old sink, stove and dining table.
Prior to the store, Ettiene worked for 10 years as a chef on TV and writer for various national magazines, such as Traditional Home and Better Homes and Gardens.
“I thought what I wanted was my name in lights, but really what I wanted was my name on a store,” she said.
Ettiene expects to open her second location in Round Top this September, she said.
In addition, she will be launching an Ettiene Market magazine called Anecdote in September, which she will write and produce herself.
Ettiene Market offers a collection of products from all over the world, some of which are national brands and others are made in McKinney. She said customer favorites include the gourmet spices, cocktail mixers and hand-crocheted linen rags and other carefully selected items Ettiene has integrated into the store.
Ettiene said she prides herself on knowing most of the products’ makers, and that she makes a point to connect with her customers, explaining all the various ways in which the products can be used.
“It’s easy to be swayed by what all the trends are,” Ettiene said. “But we try to buck all the trends here and really focus on what speaks to you in a different way. Touch, smell, sight—those are all things that are really integral to life, and we try to put that into the products that we carry as well.”