McKinney's Tupps Brewery signs distribution agreement with Ben E. Keith Co.

Starting Dec. 1, Tupps Brewery beer will be distributed by Ben E. Keith Co.

Starting Dec. 1, Tupps Brewery beer will be distributed by Ben E. Keith Co.

Tupps Brewery beer will soon be available in 36 counties, including Dallas, Rockwall, Denton, Baylor and Tarrant.

As of Dec. 1, Ben E. Keith Co., who has been distributing beer in North Texas for decades, will distribute the McKinney brewery's beer, including Tupps IPA, Texas Shade, Cotton Mill Gold and its seasonal beers, starting Dec. 1.

"To be successful in the beer business you have to, first and foremost, make great beer," said Chase Lewis, vice president of sales at Tupps, in a press release. "Second, you have to present yourself well to the market. Last, but very far from least, you have to manage the distribution of your product very well."

Since its opening in May 2015, Tupps has been self-distributing in North Texas.

"I believe that this partnership will propel Tupps to the next level in [Dallas-Fort Worth]," Lewis said.

According to the release, Tupps will soon be available in the following counties: Archer, Baylor, Bell, Bosque, Bowie, Camp, Cass, Clay, Collin, Cooke, Coryell, Dallas, Delta, Denton, Ellis, Erath, Falls, Fannin, Franklin, Grayson, Hill, Hood, Hopkins, Hunt, Jack, Johnson, Kaufman, Lamar, McLennan, Milam, Montague, Morris, Palo Pinto, Parker, Rains, Red River, Rockwall, Somervell, Tarrant, Titus, Van Zandt, Wichita, Wilbarger, Wise, Wood and Young.

Tupps is an independently-owned craft brewery located at 721 Anderson St., McKinney.
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By Cassidy Ritter

Cassidy graduated from the University of Kansas in 2016 with a degree in Journalism and a double minor in business and global studies. She has worked as a reporter and editor for publications in Kansas, Colorado and Australia. She was hired as senior reporter for Community Impact Newspaper's Plano edition in August 2016. Less than a year later, she took the role of editor for the McKinney edition.


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