Monica Housewright is expanding her boutique business, opening a House of Mo Boutique location at the Shops at Lakeside at Flower Mound this March.
A grand opening is scheduled for early April for the store at 2450 Lakeside Parkway, Ste. 120, Flower Mound.
“We looked at several different cities, and we found it to be a great place to develop,” Housewright said. “It’s a growing area and has great business development that fits our demographics. We’re excited to jump in and be part of that community.”
The first House of Mo Boutique opened in Grapevine in July 2019.
House of Mo offers a range of trendy fashion for budget-friendly prices, including dresses, sleepwear, accessories and blouses.
Both boutiques are expected to support each other as they will sell different items. While the Grapevine store devotes half of its inventory to gifts and tourism-related items, the Flower Mound location will focus on clothing, jewelry and accessories, Housewright said.
She said she prioritizes the customer experience at House of Mo, citing her high retention rates among guests. She estimated the boutique averages between 25% to 50% repeat clients every month, mostly locals.
On top of its quality brands, House of Mo includes a hands-on personal shopping experience, she said.
At the new location, House of Mo plans to offer items from Flower Mound vendors so the store resonates in the area and supports local businesses.
“Community is so important to us,” Housewright said. “My background is marketing, so I want to work with other businesses not just to promote each other, but [promote] the Lakeside community. I don’t just want to set up shop there. I want to become immersed in the area and grow with them.”