Worth the Pour sells beer, wine and spirits in its 3,000-square-foot space. It also has a humidor stocked with a variety of cigars, including some created by a master Cuban cigar roller from Dallas.
Owner Michael Reyes said the store will stock not only name brands but also products from some of the smaller distributors.
“It’s the lesser known brands we want to support,” Reyes said of the business he and his wife, Brenda, built from the ground up.
The store has a mobile app and will offer delivery in a 12-mile radius, including to Lewisville, Flower Mound, Little Elm, Frisco, Prosper, McKinney and Carrollton.
Reyes said they also have a tasting license so they can host events, allow distributors to showcase products and offer samples to help customers decide on their purchases.
“It’s more of a personal approach,” Reyes said. “We’re trying to create a new atmosphere when it comes to liquor stores.”
He said his goal is to ensure the store does “everything possible to make sure that bottle [purchased] is worth the pour.”