Phase one of the project includes visioning, programming and stakeholder input. The second phase is master planning, and phase three is marketing. All three phases are projected to cost $248,000, which the council approved during its March 21 meeting. The costs will come from the city’s general fund.
The first two phases are estimated to take 22-26 weeks to complete, according to the March 21 agenda item. Phase three is expected to be completed within 16 weeks after receiving the city notice to proceed.
The Music City Mall and the surrounding development encompass a large portion of the southern gateway to the city. According to the city agenda item, over the past 20 years, the area has declined in market share to the point new investors have emerged to acquire the mall for repositioning and investment.
As this activity is already beginning to take place, it is critical these efforts occur in a planned manner that enhances the southern gateway, according to the agenda item.
