Lewisville City Council OKs economic agreement to help bring K-pop festival to Music City Mall in October

K-Pop Together, a major Korean pop music festival, is coming to Music City Mall in Lewisville on Oct. 26-27.

News of the festival comes just weeks before the Aug. 27 opening of Zion Market’s Korean-influenced center in the 150,000-square-foot former Sears building. Zion Market—a major Korean grocer based in the U.S.—will anchor the center, which will also include restaurants, family activity centers, retail and office space.

Lewisville City Council on Aug. 5 unanimously approved an economic development agreement with Zion Market and its partner TW Realty Advisors, which included a one-time $100,000 grant to help facilitate the first K-pop festival.

The agreement states the city will provide economic incentives to the marketplace if TW Realty and Zion Market invest $15.2 million into the property, maintain a grocery marketplace and generate a minimum of $18.9 million in annual taxable sales for the overall property.

In exchange for this—and in addition to the one-time festival grant—the city will provide a three-year annual grant in which the city will give $200,000 to the developers in the marketplace’s first year of business and $100,000 in its second and third years of business.

The agreement also stipulates the city will provide a five-year business personal property grant, in which the city will pay 50% of the center’s business personal property taxes annually. That grant will go into effect following the initial three-year grant.

J.B. Blocker, a spokesperson for Zion Market, told Community Impact Newspaper that he “conservatively” estimates 100,000 people will attend the K-Pop Together festival.  

“The fact that the city has the vision to see how valuable this will be, to put their money up to help, is tremendous,” Blocker said. “We had a meeting last week, and every city department was in the meeting. They’re engaging the full power of the city to be part of this. It shows their vision and willingness to engage and be part of embracing this move into the mall.”

Blocker said both Zion Market and the K-pop festival, which is set to be an annual event going forward, will significantly stimulate the local economy.

"Music City Mall Lewisville is excited to be the host site of the K-Pop Together Festival," said Natalie Boyer, general manager of Music City Mall Lewisville, in an email to Community Impact Newspaper. "This is a great way to showcase one of our newest anchors, Zion Market, while reminding the community we are still here and growing with their support. "

The festival will be headlined by two all-female bands: Chic Angel and Weki Meki. Blocker said the festival will also include music competitions, cooking lessons, activities and more. The festival is set to be hosted in the mall parking lot, but Blocker said the mall has contingency plans to move the event inside in the event of bad weather. 

"With the K-Pop bands that are headlining, and the event facilitators’ expected attendance, there will likely be great visibility to Lewisville for first time visitors who will hopefully return to shop at the Music City Mall and the Zion Market," said Jason Moore, Lewisville's economic development director. "The event itself will generate sales tax as those visitors shop at our stores, fill up with fuel at our stations and stay overnight in our hotel rooms."

This report has been updated to include additional comments from officials.

 
By Anna Herod
Anna Herod covers local government, education, business and the environment as the editor of Community Impact Newspaper's Lewisville/Flower Mound/Highland Village edition. In the past, Anna served as the reporter for Community Impact's San Marcos/Buda/Kyle paper. Her bylines have appeared in the Austin American-Statesman, Hays Free Press and The Burleson Star. She is a graduate of Texas State University's School of Journalism and Mass Communication.


MOST RECENT

meeting
Flower Mound increases homestead exemption for residents to 5%

Flower Mound has had a 2.5% homestead exemption since 2018. The council's June 21 vote doubles the exemption to 5%.

people at podium
Flower Mound to issue up to $10.25M in bonds to fund water, sewer system projects

The Flower Mound Town Council voted June 21 to issue up to $10.25 million in certificates of obligation bonds for water and sewer system projects.

building
Former Lewisville ISD natatorium to be demolished to make way for Flower Mound project

The town purchased the land next to Helen & Leonard Johns Community Park and is considering whether to build a cultural arts center there.

trees
Flower Mound Town Council approves two construction projects

Pink Evening Primrose Trail expects to finish construction in January.

Cajun restaurant Storming Crab is now open in McKinney. (Courtesy Adobe Stock)
Storming Crab restaurant open in McKinney; Romeo's Pizza comes to Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

woman
Lewisville city manager announces retirement after 31 years of service

The city of Lewisville will also be seeking a replacement for economic development director Jason Moore, who resigned.

The Texas Central rail connection from Dallas to Houston will feature a bullet train similar to this one. (Courtesy Texas Central Partners/Community Impact Newspaper)
Texas Supreme Court declines to review high-speed rail case, freeing company up to use eminent domain

Texas Central, the company looking to build a 236-mile high-speed rail line connecting Houston and Dallas, has been given a big win in an ongoing legal battle over whether the company is legally recognized as a "railroad company" under state law.

Bojangles recently announced it signed a franchise agreement to open a new location in Richardson. (Courtesy Bojangles)
Bojangles fried chicken coming to Richardson; bar and grill opens at Grapevine golf course and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

storefront with door arch
Admiral Medical Supplies open in Flower Mound

Admiral Medical Supplies sells, rents and repairs home medical systems.