Lewisville City Council OKs economic agreement to help bring K-pop festival to Music City Mall in October

K-Pop Together, a major Korean pop music festival, is coming to Music City Mall in Lewisville on Oct. 26-27.

News of the festival comes just weeks before the Aug. 27 opening of Zion Market’s Korean-influenced center in the 150,000-square-foot former Sears building. Zion Market—a major Korean grocer based in the U.S.—will anchor the center, which will also include restaurants, family activity centers, retail and office space.

Lewisville City Council on Aug. 5 unanimously approved an economic development agreement with Zion Market and its partner TW Realty Advisors, which included a one-time $100,000 grant to help facilitate the first K-pop festival.

The agreement states the city will provide economic incentives to the marketplace if TW Realty and Zion Market invest $15.2 million into the property, maintain a grocery marketplace and generate a minimum of $18.9 million in annual taxable sales for the overall property.

In exchange for this—and in addition to the one-time festival grant—the city will provide a three-year annual grant in which the city will give $200,000 to the developers in the marketplace’s first year of business and $100,000 in its second and third years of business.

The agreement also stipulates the city will provide a five-year business personal property grant, in which the city will pay 50% of the center’s business personal property taxes annually. That grant will go into effect following the initial three-year grant.

J.B. Blocker, a spokesperson for Zion Market, told Community Impact Newspaper that he “conservatively” estimates 100,000 people will attend the K-Pop Together festival.  

“The fact that the city has the vision to see how valuable this will be, to put their money up to help, is tremendous,” Blocker said. “We had a meeting last week, and every city department was in the meeting. They’re engaging the full power of the city to be part of this. It shows their vision and willingness to engage and be part of embracing this move into the mall.”

Blocker said both Zion Market and the K-pop festival, which is set to be an annual event going forward, will significantly stimulate the local economy.

"Music City Mall Lewisville is excited to be the host site of the K-Pop Together Festival," said Natalie Boyer, general manager of Music City Mall Lewisville, in an email to Community Impact Newspaper. "This is a great way to showcase one of our newest anchors, Zion Market, while reminding the community we are still here and growing with their support. "

The festival will be headlined by two all-female bands: Chic Angel and Weki Meki. Blocker said the festival will also include music competitions, cooking lessons, activities and more. The festival is set to be hosted in the mall parking lot, but Blocker said the mall has contingency plans to move the event inside in the event of bad weather. 

"With the K-Pop bands that are headlining, and the event facilitators’ expected attendance, there will likely be great visibility to Lewisville for first time visitors who will hopefully return to shop at the Music City Mall and the Zion Market," said Jason Moore, Lewisville's economic development director. "The event itself will generate sales tax as those visitors shop at our stores, fill up with fuel at our stations and stay overnight in our hotel rooms."

This report has been updated to include additional comments from officials.

 
SHARE THIS STORY


MOST RECENT

(Anna Herod/Community Impact Newspaper)
Lewisville Mayor Rudy Durham decides to complete term following retirement as chief appraiser

Lewisville Mayor Rudy Durham said he plans to finish out his term, which ends in May 2021, despite his earlier statements that he would resign at the end of the year due to a new state law.

(Courtesy Adobe stock)
Additional construction on Morriss Road in Flower Mound to begin in February

Flower Mound residents can expect more construction along Morriss Road as crews start to install a 20-inch water line in early February, town officials say.

(Courtesy Adobe stock)
Construction in Lewisville's Timberbrook neighborhood slated for January

The $14.8 million project, which is funded by the city of Lewisville, is expected to reach completion in August of 2022.

(Courtesy Adobe Stock)
Highland Village begins second phase of street improvements

Construction crews recently started on the second phase of Highland Village’s street improvements.

The Barricade opened Nov. 15 in Lewisville. (Brian Pardue/Community Impact Newspaper)
The Barricade now open in Lewisville

A new Nerf gun arena is now open in Lewisville.

Knockouts: Haircuts for Men closed Nov. 30 after 13 years of business. (Brian Pardue/Community Impact Newspaper)
Knockouts: Haircuts for Men of Lewisville closes

The haircut salon closed after 13 years of business.

(Graphic by Chase Autin/Community Impact Newspaper)
Here's a guide to senior living in Lewisville, Flower Mound and Highland Village

As the number of senior adults nationwide and in the Lewisville, Flower Mound, Highland Village area continues to grow, so does demand for residential options.

Beauty Supply 4 U opened Dec. 14 in Lewisville. (Brian Pardue/Community Impact Newspaper)
Beauty Supply 4 U now open in Lewisville

A new beauty supply store has opened in Lewisville.

GameStop of Flower Mound will close in January. (Jason Lindsay/Community Impact Newspaper)
GameStop in Flower Mound to close in 2020

GameStop of Flower Mound will close in January.

(Courtesy Adobe Stock)
Here's a list of candidates running in the 2020 primary for Texas, Denton County offices

Lewisville, Flower Mound and Highland Village voters will have the chance to go to the polls March 3 to vote in local, state and national elections.

(Courtesy Adobe Stock)
Denton County Public Health urges residents to get vaccinated as local flu cases rise

Officials asked residents to get vaccinated as flu cases rise in Denton County.

Back to top