Lewisville names new head of economic development department


Lewisville City Manager Donna Barron announced the week of Dec. 17 that Economic Development Manager Jason Moore will be promoted to director of economic development upon the retirement of current director Nika Reinecke in April 2019.

“I am extremely grateful for the opportunity to be the next director here in Lewisville,” Moore said in a news release. “My goal is to continue and build upon Nika’s successes in Old Town and with our large business parks and employment centers by delivering the highest caliber of development in everything we do.”

Moore has worked in North Texas for more than a decade. He came to Lewisville in June as the economic development manager after serving four years as the assistant city manager for the city of Richland Hills.

Prior to working for the city of Richland Hills, Moore spent seven years at the city of North Richland Hills. There he served in various capacities, from capital project manager as a park planner to assisting the city manager’s office with development services.

Moore will soon assume control of a department that has seen much growth and success under Reinecke, according to the news release.

Reinecke has served the city of Lewisville for nearly 20 years. She started with Lewisville in 1987 while finishing her master’s degree studies at The University of Texas at Arlington. Reinecke left Lewisville in 1995 and went to the city of Keller as the director of community development, but she returned to Lewisville in 2007.

Throughout the years, Reinecke has served as planner, senior planner, director of economic development and planning, and director of economic development and was instrumental in writing the General Development Ordinance and the Lewisville 2010 plan.

“I am just proud to have been a part of the Lewisville community, to see it grow and evolve into a major economic powerhouse yet keep its small-town charm,” Reinecke said in a news release. “I am grateful to have had the opportunity to work with and learn from many dedicated, experienced and innovative people as co-workers, managers, elected officials and … private sector professionals.”

Reinecke said she plans to travel and spend more time with her family. She said she wants to explore other areas of interest—such as arts and education, helping cities develop strong public/private partnerships, and advocacy for creating healthy, livable spaces. Reinecke was recently selected to serve on the board of Court Appointed Special Advocates of Denton County. She also said she would like to get more involved with children’s advocacy programs.

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Sherelle Black
Sherelle joined Community Impact Newspaper in July 2014 as a reporter for the Grapevine/Colleyville/Southlake edition. She was promoted in 2015 to editor of the GCS edition. In August 2017, Sherelle became the editor of the Lewisville/Flower Mound/Highland Village edition. Sherelle covers transportation, economic development, education and features.
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