Troy Cuts barbershop in Highland Village offers decades of experience

Troy Butler has been a barber for almost 30 years.

After completing barber school, he worked at Ray’s Barber Shop in Lewisville for seven years. He said he spent those years being mentored by his employer, Ray Baker, and learning about the industry and the people in the community.

Although he was given the opportunity to buy Ray’s Barber Shop, he chose to launch a new business instead. On Jan. 2, 2001, Butler opened his own barber shop, Troy Cuts, in Highland Village.

“I saw it as a good opportunity to be on a busy street [in a] better location [with] better exposure,” Butler said.

When people visit Troy Cuts for the first time, Butler said they notice the family atmosphere and the fact that the shop cuts all types of hair.

“It’s not a Black barber shop. It’s a Black-owned barber shop,” Butler said. “It’s comfortable, no matter [if you are] Black, white, Mexican, Chinese, whatever—people are just comfortable coming here.”

Butler describes the barbers at his shop as “family guys” who each have more than 10 years of experience. He believes that their ability to consistently meet the expectations of their existing clients as well as do extensive consultations with new clients results in high customer retention.

While every customer is different, some hairstyle trends have withstood the test of time, Butler said.