Bridal Boutique of Old Town Lewisville attracts soon-to-be brides from near and far

A love for weddings inspired Caroline Berend to open Bridal Boutique 30 years ago. Today, her daughters Amy Hidalgo and Carrie Berend Magliaro manage the store. (Photo by Anna Herod/Community Impact Newspaper)
A love for weddings inspired Caroline Berend to open Bridal Boutique 30 years ago. Today, her daughters Amy Hidalgo and Carrie Berend Magliaro manage the store. (Photo by Anna Herod/Community Impact Newspaper)

A love for weddings inspired Caroline Berend to open Bridal Boutique 30 years ago. Today, her daughters Amy Hidalgo and Carrie Berend Magliaro manage the store. (Photo by Anna Herod/Community Impact Newspaper)

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Hundreds of brides come to Old Town Lewisville each year to visit Bridal Boutique. (Photo by Anna Herod/Community Impact Newspaper)
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Bridal Boutique offers a selection of more than 1,000 dresses. (Photo by Anna Herod/Community Impact Newspaper)
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Bridal stylists at the store help soon-to-be brides find their ideal dresses. (Photo by Anna Herod/Community Impact Newspaper)
Since 1990, thousands of soon-to-be brides have traveled from both near and far to find their wedding dresses at Bridal Boutique in Old Town Lewisville.

A love for weddings inspired Caroline Berend to open the boutique 30 years ago. Today, her daughters, Amy Hidalgo and Carrie Berend Magliaro, are continuing their mother’s legacy by ensuring each customer finds the perfect dress from among more than 1,000 hand-selected gowns.

Berend Magliaro said many customers are attracted to Bridal Boutique because it has a staff of experts with decades of experience.

“Our selection is bigger than any other store in Texas,” Berend Magliaro said.

Hidalgo said she goes to the market with her sister to pick out dresses for the boutique.


“We do it very carefully,” Hidalgo said. “We do a really good job about looking at price points and making sure we have a huge variety because not everyone’s gonna wear the same thing. We get brides that come in from all over, so we make sure that we can cater to all the brides.”

The front room of the store has walls lined with postcards from brides from all over the nation with messages of gratitude to the staff for helping them find their dream dresses.

“It’s rewarding because it’s the most important dress you’re going to wear—ever,” Hidalgo said. “Our staff here aren’t just trying to make a sale. They really are trying to help someone find the perfect dress that they feel beautiful in. And it’s easier for us to do that because we have such a big selection. I think that’s what sets us apart.”

Berend said that back in 1990, she never thought that her business would achieve the amount of success it has.

“I thought it was gonna be kind of like a hobby,” Berend said. “But my girls grew up in this. They’ve known this business forever, like the back of their hand. It’s just—it’s very rewarding to pass this on, to support our staff and their families and to help our brides.”
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By Anna Herod

Anna Herod covers local government, education, business and the environment as the editor of Community Impact Newspaper's Lewisville/Flower Mound/Highland Village edition. In the past, Anna served as the reporter for Community Impact's San Marcos/Buda/Kyle paper. Her bylines have appeared in the Austin American-Statesman, Hays Free Press and The Burleson Star. She is a graduate of Texas State University's School of Journalism and Mass Communication.


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