Megan Condrack has been helping women of Highland Village find and customize their outfits for 18 years—long enough to now be helping a second generation of fashionistas pick out their wardrobes at Megan’s Lifestyle Boutique before they head to college, Condrack said.

“I met a lot of these women as young moms, because they were bringing their kids in,” Condrack said. “And now they are coming in with their daughters, shopping together.”

Condrack says some of those customers recall shopping at one of her previous businesses—a children’s store at Parker Square in Flower Mound.

“I’ll have young girls come in, and they’ll say, ‘Ms. Megan, do you remember me? I used to model for you.’ And it makes you feel great,” Condrack said.

Those years of experience have helped Condrack hone in on her business model: ensuring her customers walk out of her front doors feeling good and confident about their purchase.

“We truly want them to walk out and feel great about themselves and have what they asked for,” Condrack said. “But we always tell the truth, so sometimes that means, ‘No.’ Sometimes that means, ‘Take that off.’”

After combining a separate women’s retail business and the Parker Square children’s store into her current location at the Shops at Highland Village, Condrack said she sees the benefits of shopping at a brick-and-mortar store, rather than online.

“We have great times in here; we share life experiences—not just clothing. These relationships … make a girl feel good. You don’t get that kind of joy sitting behind a computer,” Condrack said, adding that Megan’s also has an online store.

Now on the verge of the summer months, Condrack said sundresses remain one of her more popular items for the season.

“I love summertime. … We [sell] a lot of sundresses,” Condrack said. “I think that’s something a girl can throw on anywhere.; it’s appropriate anywhere.”

Condrack says she continues to learn what is current by attending wholesale markets and reading fashion blogs. Part of her drive to stay up to date with fashion includes offering her clients unique clothing and accessory options.

“I’m going out and trying to find that next and upcoming jewelry, different looks so you don’t look like everybody else or have the same piece as everybody else,” Condrack said.

Megan’s Lifestyle Boutique carries products from brands like Johnny Was and Hobo Bags. The boutique also offers jewelry, perfume and shoes.